Pittsburgh was once synonymous with steel, but today most of its mills are gone. Like so many places across the United States, a city that was a center of blue-collar manufacturing is now dominated by health care, which employs more Americans than any other industry. Gabriel Winant takes us inside the Rust Belt to show how America’s cities have weathered new economic realities....(展开全部)

Men in hardhats were once the heart of America’s working class; now it is women in scrubs. What does this shift portend for our future? Pittsburgh was once synonymous with steel. But today most of its mills are gone. Like so many places across the United States, a city that was a center of blue-collar manufacturing is now dominated by the service economy—particularly health car...(展开全部)

Men in hardhats were once the heart of America’s working class; now it is women in scrubs. What does this shift portend for our future? Pittsburgh was once synonymous with steel. But today most of its mills are gone. Like so many places across the United States, a city that was a center of blue-collar manufacturing is now dominated by the service economy—particularly health car...(展开全部)

现任美国弗吉尼亚理工大学副教授兼食品研究项目主任，长期以来活跃于食物史于食物系统研究。她曾多次通过学术座谈等形式向大众讲述罐头等食品与公共饮食生活的文化联系。 目前她正在研究工业文明时代食物垃圾的历史，希望能为更健康的可持续食物体系提供历史经验。

现任美国弗吉尼亚理工大学副教授兼食品研究项目主任，长期以来活跃于食物史于食物系统研究。她曾多次通过学术座谈等形式向大众讲述罐头等食品与公共饮食生活的文化联系。 目前她正在研究工业文明时代食物垃圾的历史，希望能为更健康的可持续食物体系提供历史经验。

"This is scientific storytelling at its most visceral, striding with the beasts through their Triassic dawn, Jurassic dominance, and abrupt demise in the Cretaceous." — Nature The dinosaurs. Sixty-six million years ago, the Earth’s most fearsome creatures vanished. Today they remain one of our planet’s great mysteries. Now The Rise and Fall of the Dinosaurs reveals their extrao...(展开全部)

"This is scientific storytelling at its most visceral, striding with the beasts through their Triassic dawn, Jurassic dominance, and abrupt demise in the Cretaceous." — Nature The dinosaurs. Sixty-six million years ago, the Earth’s most fearsome creatures vanished. Today they remain one of our planet’s great mysteries. Now The Rise and Fall of the Dinosaurs reveals their extrao...(展开全部)

At the turn of the twentieth century, soybeans grew on so little of America’s land that nobody bothered to track the total. By the year 2000, they covered upward of 70 million acres, second only to corn, and had become the nation’s largest cash crop. How this little-known Chinese transplant, initially grown chiefly for forage, turned into a ubiquitous component of American farm...(展开全部)

在线阅读本书 Publicity first, advertising second: This is the provocative message that marketing gurus Al and Laura Ries deliver with THE FALL OF ADVERTISING. The bestselling authors of THE 22 IMMUTABLE LAWS OF BRANDING are back, this time revealing a startling and crucial development in marketing, the shift from advertising-oriented marketing to PR-oriented marketing. Today's brand...(展开全部)

在线阅读本书 Book Description Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. Amazon.com In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/b...(展开全部)